Vögele and doodles

I've taken such a long time to get round to this again! I've had so many ideas and stuff to do, and yet haven't taken the time to sit down and actually record any of it. Over the next week I'm going to catch up whether I'm conscious or not, I promise.

Anyway. Here are two sets of advertisements I found recently for Vögele Shoes. They're both quite fashiony but traditional in their approach, which caught my eye:

These were a series of three illustrations for the Vögele brand by Gabriel Moreno, an illustrator, engraver and painter based in Madrid whose art focuses on the human figure and portraits of faces. He mainly works in black and white, pencil and charcoal with splashes of occasional colour. He has designed for Universal Music, Rolling Stone, Snickers and Nike, amongst many other brands and magazines, and is currently expanding internationally. His work is beautiful and definitely worth a look:

This next set was put together by Claire Rollet for Vögele Shoes last year, again combining photography with illustration:

Claire was commissioned for this by the Swiss ad agency Inhalt & Form. Her artwork is mostly line drawings, which I love as line art is something I'm interested in anyway, and her pieces have a kind of doodly sweetness that captures a scene perfectly.

 

 

Claire is largely an architectural illustrator, but has done work for menus, transport, magazines, and as shown above, shoes. She uses Indian ink to set down her drawings, and then scans and adds careful colour later in Photoshop. Her clients have included Walmart, the British Heart Foundation and DKNY in Fashion Magazine. You can see more of her portfolio here.

I also came across an interesting European agency that did some work for Vögele; Jung von Matt (their site design alone is worth a look, if you scroll over each navigation bar at the top of the page). They've won several awards in Cannes for being the most creative and effective agency in German-speaking Europe.

They produced a series of photographs of people posing in shoeboxes, which I thought was a great piece of advertising as it's a very simple idea but really catches your attention. It definitely puts the message across well, I think.

I will probably look at fashion illustration again soon, which is a design distinction I studied briefly in college (especially contemporary artists that still produce work using traditional methods) and I've always had an interest in it.

Tomorrow I'll get round to reviewing, and then after that I'll upload some more art and  hopefully not fall so behind again! I apologise for the delay.

Until next time, thanks for dropping by~ <3